“Referrals, inbound, organic - that was our client acquisition before Ellipse Automation. They took us from zero to $30,000 MRR from outreach alone in a matter of weeks.”
- Tom, Founder
In their own words
Tom testimonial
The Challenge
Tom's company had strong inbound and word-of-mouth but growth was capped by how many warm intros they could stack, not by how big their market was. Recurring revenue had flatlined.
Our Approach
- 01
Mapped the ICP across the buyer landscape and isolated the highest-fit accounts
- 02
Rebuilt the pitch for cold context: clear problem, clear outcome
- 03
Launched multi-touch outreach with segment-specific hooks and offer angles
- 04
Iterated weekly on copy and targeting based on live reply data
- 05
Routed qualified conversations straight to the founder's calendar
The Results
From zero to $30K in added MRR within weeks, a $360K annualized run rate from a channel that didn't exist before. Growth stopped depending on warm intros.
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