Blog

Outreach insights and cold email playbooks.

Strategies, frameworks, and lessons from running outbound for 35+ marketing agencies.

Cold Email vs LinkedIn: Which Channel Fills Your Calendar Faster?

A data-driven comparison of cold email and LinkedIn outreach for B2B agencies. Why cold email wins on volume, speed, and cost - and when LinkedIn still makes sense.

March 10, 2025

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How We Achieve 1–3% Reply Rates on 100K+ Monthly Emails

The exact framework Ellipse uses to maintain high reply rates at scale. Segmentation, copy, infrastructure, and the metrics that actually matter.

February 24, 2025

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Why Every Marketing Agency Needs an Outbound Channel in 2025

Referrals won't scale forever. Here's why the fastest-growing agencies are building outbound systems - and why waiting is the biggest risk.

January 15, 2025

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