“We built a long-term lead engine with Ellipse. Over a year of campaigns, a lead magnet that actually worked, and hundreds of qualified prospects we've been nurturing into deals.”
- John Baron, Founder
The Challenge
WorkScape Designs operates in a long, considered buying cycle. Cold-calling a prospect into a meeting on first contact wasn't realistic. They needed a way to surface interested buyers early and stay in front of them until they were ready.
Our Approach
- 01
Built a high-value lead magnet tailored to WorkScape's ICP - the real conversion asset
- 02
Ran cold email campaigns driving prospects to the lead magnet instead of a sales call
- 03
Captured hundreds of interested leads across 100K+ emails - roughly 1 lead per 800 sent
- 04
Fed every captured lead into a long-term nurture sequence
- 05
Continuously refreshed targeting and angles over the 12-month partnership
The Results
Over a year of outbound, Ellipse sent 100K+ emails and surfaced hundreds of qualified leads - roughly one interested prospect every 800 emails. Instead of chasing meetings, we built WorkScape a long-term nurture engine powered by a lead magnet, filling the top of their funnel with real buyers they could work over time.
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